Why the photo dump trend is taking over Instagram

31 Mar 2022

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Hold on, what on earth is a photo dump?


If you’ve been on Instagram lately, you might have noticed a move away from picture perfect photos. Snaps that are edited beyond belief, and make you downright envious that you’re not on a yacht in the Bahamas are a thing of the past. Instead, Insta is seeing a take over of long carousel posts of lots of random images and short videos. These carousel posts can be up to 10 images in total and give users the freedom to post whatever they want. Everyone knows a picture paints a thousand words, but what about 10 of them? These non-superficial posts are breaking down the barriers into the real lives of your favourite celebrities, influencers and your friends. This is where the phrase ‘photo dump’ comes in. 


Wait, should I start photo dumping? 

Instagram like count



The photo dump trend is bringing back the days of posting random photos online without them being rigorously edited by a team first. Not only is this freeing, but it makes Instagram much more enjoyable. Social media is known to damage mental health, and being subjected to streams of unattainable beauty standards definitely doesn’t help anyone’s self esteem. We’ve even seen Instagram try to prevent these harmful effects by bringing in the ability to turn off the ‘like’ count. But this is where the photo dump trend has changed things.


With a scrapbook of images to look back at on your feed, the photo dump trend is giving more of a personal touch to the social media site, and it’s something we can all get behind. With early 2010s Facebook albums being a thing of the past, this trend is the next best thing. And we are here for it.


The carousel-style post can also influence how often a post shows up in your feed, so if you are wanting to really ramp up those likes, photo dumping could be for you.


Ok, so how do I photo dump?

photo dump example

The best thing about photo dumping is that there are no rules on what to post; it’s all about creative freedom and spontaneity, so don’t hold back. Want to add a picture of a half-eaten apple or a pretty flower? Go for it. The main idea of this trend is to keep away from perfectly posed photos, let your hair down and post something that’s non-restrictive. 


For those of you wanting to get the hang of this trend, we have some ideas for you to steal.


Photo dump ideas 


At this point you may be thinking, how do I even choose 10 pictures out of the thousands on my phone? Well, that’s where you could bring a theme into your carousel post. A photo dump is all about variety, so whichever collection of pics you choose, let your creativity run wild. 


If you post at the end of the month, you could do a highlights reel of all of the best, or worst, pictures you’ve taken in the last few weeks. If a recent holiday was ruined by gloomy weather, then a photo dump is the prime time to make a light-hearted carousel of these slightly damp-looking pics. Do you have a collection of memes that could add some spice to your post, why not try sprinkling them in amongst the mix? And, of course, the classic throwback post – a perfect way to document the past and present in photo dump form. 


Or, throw this suggestion out completely and throw a bunch of random pictures together, in true photo dump style.


How to caption your photo dump


It’s universally known that everyone hates writing captions. But sticking with the theme of photo dumping – spontaneity – we have a few tips on how to create the perfect caption: 


  • Stay away from the lengthy phrases; keep it short and sweet
  • Show a bit of mystery with a witty joke or even a question, both of which could be completely unrelated to your selection of random pics
  • Throw a one word caption in there…
  • Or if you’re feeling particularly enigmatic, go for a single emoji 


However you caption your post, it doesn’t have to be curated to death – the simpler the better.


 Is photo dumping right for me? 

Instagram on mobile

Photo dumping has become very popular amongst celebs, including the likes of Dua Lipa, Olivia Rodrigo and Emma Chamberlain. So if you’re looking for some inspiration for your next post, there’s no harm in checking out celeb pages. Although, it’s not solely influencers or high-profile figures who have jumped on the photo dump bandwagon, it’s an all-inclusive trend. 


Many people have found this trend refreshing and a break away from the toxicity of social media. With a lack of activity during the pandemic, but a lot of time to scroll through your feed, random photos were what kept Instagram alive. 


At the end of the day, it’s a bit of fun for all the family… Well, maybe not for Grandma, but for most of the family anyway. 


How to use the photo dump trend for your business


It’s not just personal pages that can make the most of photo dumping; businesses can (and should) be hopping on board the trend too. A business can use carousel posts to advertise products, show clips of their services in action, or even show the human side of their company. Three or more slides to a post will also increase the likelihood of exposure on customer feeds, and who can argue with that? Both paid ads and organic posting can use the carousel format, so it’s a great way to reach new and existing customers. 


The photo dump trend is good at making a business look like they’re keeping up with the times, being relatable, and can help attract a younger audience to their Instagram. So, if your business is wanting to add some creativity to its page, or gain a larger social media presence, then this trend will definitely help with that. Adding high-quality photos with a flare of eccentricity will make your photo dump pop and increase engagement online. The addition of #photodump will also improve the visibility of your business, so it’s a win-win.

Want to see more of what we have to offer your business? Why not check out our paid social media services? Or if you’re looking for something else in particular, take a look at our other services. Get in touch with us today to find out more!

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