Increased non-brand impressions by 38%

PPC Agency

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The Brief

Comfort experts’ HSL came to us with several goals in mind, all of them ambitious:

  • They wanted to drive brand traffic with a CPA (Cost Per Acquisition) of £20 and under
  • Drive non-brand traffic with a CPA of £30 and under
  • Increase their impression share for non-brand traffic
  • Increase locations of their local campaign

The Solution

  • Rolled out all 53 store locations for their local campaign
  • We conducted an overhaul of their business strategy to maximise conversions and achieve their target CPA
  • Conducted an overhaul of their ads and ad-copy and switching to responsive search ads

Our Results

  • Non-brand conversions have increased by 38%, CPS (Cost Per Conversion) decreased by 2%, and conversion rate has increased by 26%
  • CTR (click through rate) has increased by 19%
  • Brand conversions have increased by 19%, and conversion rate by 5%
  • Brand CTR has increased by 29%
  • Abs. Top impression share increase by 12% (40.71% vs 36.47%)*
  • CTR increase by 35% (16.20% vs 12.00%)*
  • Conversions increase by 62% (21.76% vs 13.40%)*
  • Cost per conversion decreased by 21% (£6.36 vs £8.00)*

Find out what we can do for your brand

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