Can we increase lead volume whilst keeping the CPC as low as possible and increase organic revenue and coverage?
- Carry out campaign split testing with a usual shopping campaign alongside a Smart Shopping campaign with a split budget
- Push more budget into the Smart Shopping Campaign from results of more conversions generated
- Consolidate existing category and product pages to ensure widescale, duplicate content issues are removed to improve their value and ranking
- Ensure Google is only indexing the correct version of a page where there are multiple ones
- Carry out widescale optimisation across the site to look at internal linking, imagery, and ongoing content optimisation
- Create a PR gifting campaign to increase coverage, traffic, and sales by using the brand’s target audience and topics on suitable sites and social platforms
- 223% increase in conversions YOY
- 25.80% decrease in CPC
- 97% increase in YOY revenue
- 98% increase in transactions
- Conversation rate increased with low CPC giving the business good profibility
- 85% increase in organic sessions YOY
- 142% increase in organic revenue YOY
- 1.9K of combined online readership
- 1.56K of coverage views
- 387 YouTube views
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