Luxury cashmere brand, Chinti & Parker, was struggling to understand the value of SEO and had seen their visibility and traffic decline while working with another agency partner. Our challenge was to change this perception and drive organic growth.
The Chinti & Parker website was massively under-indexing, with only single collection pages indexing for a wide range of products. From this, our technical SEO team identified a huge commercial opportunity for the site by opening up the faceted navigation structure and optimising this using unique content.
- 66% increase year-on-year revenue April-August ‘19 vs April-August ‘20 (£168,122.20 vs £279,555.57)
- 450% increase year-on-year ROI (£6.20 vs £33.80)
- 98.71% increase in organic revenue
- 44% increase in organic sessions
- 356% increase in social sessions
- 412% increase in social revenue
The Audit Lab has been my one-stop shop for all things digital marketing; running SEO, PPC and social for the business. The Audit Lab is more than just an agency; the team is an extended part of my own and they really care about my brand and its success.
They are collaborative and go above and beyond, as well as getting results. I would highly recommend them without hesitation.
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