Display advertising is one of the best ways to raise brand awareness among your target audience.
Display ads are designed to appear beside content or on third party webpages, which relate to your target audience’s interests.
In contrast to traditional PPC and Google Ads, Display advertising tends to focus more on brand recognition and influence as opposed to CTR, due to the fact that your target is already engaged in an alternate activity.
However, when implemented effectively, display advertising campaigns can be effective in both eventual conversion and brand recognition by continuously influencing your target market, aligning your business with their interests.
Combined with traditional PPC and Paid social, an integrated campaign is a foolproof way to boost your business’s online presence.
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