Whoever said “build it, and they will come” definitely wasn’t talking about content marketing. It’s not enough to upload a few blog posts, cross your fingers and hope people will read them, no matter how good your writing is.
Digital PR is all about coming up with a supports and benefits your SEO efforts and, at the same time, gets your business in front of the right people, at the right time.
The subject of Digital PR and link building in the SEO world is a hotly-debated topic, and that’s putting it mildly. Some argue that it’s dead, whereas others insist it’s more important than ever. Here at The Audit Lab, we’re firm believers in the importance of links and its contribution to your search engine rankings, but it’s become something of a tightrope walk.
Old-fashioned link building techniques that would have been accepted five years ago are likely to land you in trouble nowadays. Paying for links runs the risk of putting yourself squarely in the crosshairs of a Google penalty, which can have a hugely negative impact on the long term health of your site. Luckily, that’s where we come in.
Why work with The Audit Lab?
Our Digital PR team focus on building strong and lasting relationships with journalists, online influencers and bloggers to promote your content in a natural and authoritative way – no spammy or bought links here. Whether we’re sharing your invaluable insights and advice about your industry, or there’s a huge business announcement that you want to shout about, we can help get you the coverage and engagement you want.
We’ve helped you create content for the people, now it’s time to bring the people to your content. And your website.
Get in touch to kickstart your new Digital PR strategy today.