Froogle is back - Google Shopping is now free | The Audit Lab
Google has announced that businesses will be able to list their products in Google Shopping free of charge. The change will be rolled out everywhere soon.
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Froogle is back – Google Shopping to become free

Froogle is back – Google Shopping to become free

At the end of April, Google made a big announcement.

Google Shopping would soon be free. 

Yes, that’s right. Froogle is back. 

So what does that mean? Well it means that you can now add your products for free to the Google Shopping tab that appears in search results.

At the time of the announcement, Google said “Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.”

It should be noted now that it is only live in the US right now, and will be rolled out to more regions soon.

What happens if you’re already paying for your products to appear in Google Shopping? Never fear, because according to Google: “You don’t have to do anything to take advantage of free listings. For new users of Merchant Center, we’ll continue working to streamline the onboarding process over the coming weeks and months.”

If you already knew Merchant Center and Shopping, then you may already be eligible for Froogle if you’ve opted into the surfaces across Google program. If that’s the case, you don’t need to do anything else. 

But if you do want to opt in, here’s what you need to do:

  • Click ‘Growth’
  • Click ‘Manage programs’ from the left menu
  • Choose ‘Surfaces across Google’ program card

If you’re brand new to Merchant Center and want to make the most of free Google Shopping, you can head over and sign up today. It doesn’t require Google Ads so you just need to opt in to the ‘Surfaces across Google’ program during the sign-up process and start curating your product feed from there.

To take a peek at what your free clicks have gotten you, there’s now a new performance report that you can view just by clicking ‘Performance’ and then ‘Dashboard’ from the left navigation.

So, will you be making the most of Froogle?

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