Did you know that 46% of all Google searches are local searches? That means that almost half the time people search for a product or service, they’re looking for someone close to them. So if local SEO hasn’t been a focus for you, that might jolt you into action.
Over the past few years, Google has placed a great deal of emphasis on improving local search and shining a light on small and independent businesses. As a Greater Manchester based search agency, we’re really big on local.
Our local SEO services centre around communicating to Google that your business’s pages and services have strong local relevance. There are a number of tools and techniques at our fingertips that we use to show Google that yours is the best local business to service local people.
Our local SEO services
While local SEO can help create a more level playing field for smaller businesses who may be struggling to compete in the digital world, it only works if all elements are harnessed and work together.
Our local SEO services work hand-in-hand towards the same goals for better results:
Local website optimisation
Your business’s website is the online version of a bricks-and-mortar store. In order to be relevant for local searches, our first port of call is always to make sure that your website is written as though it exists in that location. This means that any references to your physical address should have the location mentioned, and that the services you offer mention the local areas that you serve.
So, for example, if you are a ‘hairdressers in Bolton’, your website should certainly mention this!
Our team conducts thorough keyword research and competitor analysis to ensure that the correct terms are being targeted throughout your website. Then we create on-page content that’s optimised for those keywords, but also written in a way that’s better for humans and not robots. From your meta data to your image alt tags, we go through your pages with a fine toothed comb to ensure everything is optimised the way it should be.
Google My Business management
Google My Business (GMB) is a free tool from Google that is now a key part of solidifying your local presence online. Your GMB profile allows you to manage your Google Maps listing and your Knowledge Panel, giving you more of a chance to appear when someone in your area searches for your service.
Optimising your GMB profile is always one of our top priorities. We understand that it not only builds your credibility, but also your visibility across the board of local SEO. Our team will not only make sure your GMB profile is up-to-date with the most accurate information – from your name and address to your opening hours – but also that all elements are maintained and managed properly.
Building local citations
A local citation is any mention of your business’s name, address and phone number (NAP) listed online and, in our expert opinion, they are an important signal for ranking when it comes to local SEO. And it’s our job to make sure that all these mentions are correct and pointing towards your actual physical location.
Building these high quality local citations is a key part of our local SEO strategy. Whether it’s in a business directory, an industry-specific website, a local website, social media, or a blog, we understand what makes a great local citation, and how to build them. The more Google sees your NAP written consistently, the more it trusts you and your legitimacy.
When it comes to local link building, quality over quantity is more important than ever. For a campaign such as this, the geographical location of where the link is coming from is key. Our local link building strategies go a lot more granular and focused compared to our broader campaigns.
Rather than your huge national publications – although it may be nice to see your name in lights – we focus on places with that all-important close physical location. Authoritative websites – such as local businesses, local publications, and local organisations – these are considered to be gold in a local SEO strategy.
Our team likes to get creative here. Whether it’s organising an event, sponsorships or creating incredibly useful local content, no idea is too big or too small when it comes to local. We understand its importance.
Ready to put yourself on customers’ maps with our local SEO service?
Get in front of the right people who are searching for your services, and are only a five minute walk away! If you’re a business that offers a service or product that’s location-dependent, then you need local SEO. Find out how we can improve your local online presence by getting in touch with our friendly and expert team today.Get in touch
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Or just pick up the phone and call us, we’re on 01204 527518.
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