An SEO agency in Bolton doing things properly.

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    Why do SEO?

    Long-term customer acquisition

    Drive targeted, hyper-relevant traffic

    Target all stages of the buying process

    Once you’ve got the bells and whistles on your new website, it’s time to start getting seen by the right people. But how?

    With the vast majority of your audience searching for new products and services online, you need to be implementing a strong SEO strategy that focuses on improving your site’s visibility and health in the eyes of search engines like Google and Bing. That in turn means higher traffic, better quality leads, and a better return on investment for you.

    And that’s where The Audit Lab comes in. We’re an SEO agency in Bolton, Greater Manchester that understands how search engines and your customers think. From improving your website’s technical SEO and producing high-quality content, to building strong and sustainable links, The Audit Lab’s SEO team is perfectly placed to take your online presence to the next level.

    Strategy is the beating heart of our SEO agency. We don’t just throw ideas at a wall and hope that they’ll stick; every move we make across all our departments is based on your business’s data combined with our years of experience.

    Three team members meet with a client.

    Our SEO agency services

    We don’t mean to blow our own trumpet, but we really are experts at what we do. Our team works on the basis that there are core components that an SEO strategy needs, but in order for it to be successful, it has to be built in-line with your business’s goals.

    The areas below are where our team excels, and where we can focus to deliver you the best results possible.

    People working in the Audit Lab office.

    Technical SEO services

    Technical SEO is one of the most important parts of any SEO strategy. Without being technically sound, your website could miss out on the visibility it deserves, and miss out on your next loyal customer.

    In addition to having high quality and informative content and strong links (more on that later), you still need to ensure that your website is well-optimised, user-friendly and has a strong technical foundation. Google indexes websites using what is known in the digital world as ‘crawl bots’, and even the slightest error in the technical building blocks of your website can lead to a drop in organic visibility.

    From that first crawl right the way through to how your website’s pages are displayed in search results, our Technical SEO team will take a look under the hood and build a strong website for you from the ground up.

    Members of the SEO team sit at a table with laptops.

    SEO auditing services

    When faced with the imposing task of getting your website to rank, it can be difficult to know where to begin. Our SEO auditing service is designed to provide you and our team with a list of actionable recommendations that will improve your website’s performance. Conducted either as a one-off project or a regular strategy, each SEO audit will involve a deep dive into the foundations of your website to see what is preventing you from ranking, whether that be an incorrect robots.txt file or keyword cannibalisation.

    The goal of our SEO auditing service is to make your site easier for both search engines and real people to use. Here’s a few things we look for:

    • Navigation or pagination issues
    • Large-scale content quality issues
    • Page speed
    • Internal linking and site architecture
    • Mobile SEO issues
    • User experience considerations
    • Structured data markup
    • International setup

    Every website can benefit from a health check-up every now and then. Our SEO auditing service can tell you what’s wrong with your site, and what can be done to fix it.

    Local SEO in a map form shown on a mobile phone.

    Local SEO

    When you’re a small business, it can sometimes feel like you’re a little fish in a big digital pond. That’s where local SEO comes in. Over the past few years, Google has put a lot of emphasis on local search, which has started to open doors for smaller businesses who have been struggling to compete.

    With the right local SEO optimisation a small business with a physical location – whether it’s an independent café, a bookshop or a dentist branch – can start to rank highly for people searching for your services in your area. Local SEO helps your business appear in local listings, Google Maps and in search results when people are in your vicinity.

     

    Skyline of the city of London.

    International SEO services

    When you’re ready to take things global, international SEO services will help you get seen. If your business involves selling products or services abroad, it’s important that your website considers search visibility in other countries. And that’s where international SEO comes in.

    Websites need to be tailored to each location, their language, their currency, the search volumes in that country and that region’s most-used search engine. Although Google is the main one out there, countries such as China, Korea and Russia use alternatives, and these all work in slightly different ways. And that’s why you need an international SEO strategy.

    So what does that involve? Each of our strategies is bespoke and tailored to your business, but in general these are the areas we work on:

    • International site structure
    • International technical SEO
    • Competitor analysis
    • On-page optimisation
    • Link acquisition

    There is no one-size-fits-all approach – each of our international SEO strategies is tailored to the needs of your business, while the core approach remains the same.

    The SEO team working in The Audit Lab office.

    Content marketing

    Content forms a big part of our SEO strategy, but it has to be content with a purpose. Content that performs well, and content that delivers strong growth.

    Our content marketing strategies focus on helping brands become more visible in search, working hand-in-hand with Technical SEO to help audiences find products and services that they need.

    Our dedicated content marketing team will immerse themselves in your business until they know the brand like the back of their hand. From your values to your tone of voice, we will learn everything we can and use that knowledge to create specialist onsite content – both commercial and editorial – that is keyword-optimised but also what people actually want to read and share.

    And once we’re done on your website, our team works with link building and traditional PR to reach the customers who just haven’t found your business yet. But it’s still all built with SEO at the heart; the aim of getting your business ranking for the right terms.

    Two staff working opposite one another in a booth.

    Link building outreach

    There’s another piece to the SEO puzzle alongside technical and content marketing: link building. Getting links from other websites to point to your website is still a key part of SEO strategy. Old-fashioned link building – which involved buying as many links as possible – is a spammy method that will do your website far more harm than good. But that’s not what we do here.

    At this SEO agency, our link building team focuses on obtaining strong and high quality links from websites and publications that are relevant to your industry, and using the right keywords. Our team runs targeted campaigns that outreach such useful content that websites have no choice but to link back. And they also expose your business to the right people in the right places, so your brand awareness gets a boost, too.

    Ready for an SEO agency that gets results?

    The Audit Lab is a Manchester SEO agency that is passionate about getting your website seen by the right people in an organic and natural way. We’ve worked with some incredible brands both in the UK and internationally to improve the health of their site and increase their online visibility.

    If you’re ready to take your business to the next digital level, get in touch for a chat and to see what we can do for you.

    Get in touch

    Brands we've delivered results for

    dreams
    chinti & parker
    compare the market logo
    Simplisafe logo
    Mortgage Experience logo
    Uberkinky Logo
    BT logo large
    virgin money
    farah
    Money Super Market logo
    Timpson Logo
    Solomon Investment Partners Logo
    original penguin
    Merlin logo

    We’d love to chat

    The best ideas start with a good old conversation. Let’s have a chat about how we can help you.

    Complete the form and one of the directors will be in touch.

    Or just pick up the phone and call us, we’re on 01204 527518.





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      Awards & Accreditations

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      Google Premier Partner 2022
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      Prolific North Finalist The Audit Lab
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