The digital advertising sphere is a noisy one and cutting through all that noise can be difficult. That’s why remarketing is a powerful strategy for PPC marketing in order to reinforce a brand message or call to action – that most sought-after click!
Remarketing allows you to retarget customers who have already shown an interest in your product or service but have since gone elsewhere in their online journey. It really is as simple as that, but that doesn’t mean it’s simple to do.
Many times, potential customers may visit a website for browsing and leave without converting. They then may try another time or day with the same specific search terms or keyword variations, but forget or miss the first website they visited and go elsewhere. It can be a big kick in the teeth to brands! That’s where we come in.
At The Audit Lab, every process and strategy – across all our departments – is data-driven, meaning we really know how to do remarketing well. But what goes into a great remarketing strategy?
Our PPC remarketing services
First and foremost, it’s all about understanding your business and offering, and getting right to the heart of your brand. Once this is understood, we can get working right away on a data-led strategy that works to stop potential consumers in their tracks, by reinforcing branding, messaging and your business’s offering.
We look at what platforms you’ve used already and those you could really benefit from with the help of our knowledgeable remarketers. With clever utilisation of Google remarketing, social media and mobile, you can keep influencing and keep your brand, product or service at the forefront of your customers’ minds.
Once a strategy has been formulated by understanding your goals, your brand’s message and who your target market is, the next step is reaching out and targeting the right audience and those who have shown an interest before. That means, we need to pick the right platforms.
Thankfully, our PPC agency knows their platforms inside out and what to look out for, to make sure remarketing strategies are carried out efficiently. Because remarketing gives you a second chance to reconnect with your online visitors by helpfully interrupting their scroll on other platforms, it’s handy to think of this kind of marketing as a useful reminder for searchers.
Think back to when you have visited a site and then days later, when you’ve been reading an article or browsing another site, you find your interest piqued or sense a pleasant deja vu. A good remarketing campaign reminds an online visitor – the right one – about your brand with useful and enticing ads.
It’s with clever utilisation of search engines like Google, social media platforms and mobile, you can keep influencing and keep your brand, product or service front of mind.
Data and ads are becoming ever more sophisticated with personalised ad experiences being formed from algorithms and audience behaviours. It’s all about making a user’s online experiences better, as ads are becoming less annoying and more helpful. Which is what we all want, right
With our clever utilisation of Google ads remarketing, constant CTR optimisation and with image-led, targeted ads, (via multiple channels) we can make your products and services jump out on the screen and make someone’s day.
When it comes to doing remarketing ads properly, it really is about being more of a help than a hindrance, but it’s also about being eye-catching and appealing. You don’t want to be forgettable and you want to be clickable. We know how to do this.
By understanding your brand, its guidelines, colours, tone of voice and unique offering, combined with our technical remarketing skills, we can create amazing content and display ads with the sole purpose of bringing back those hot leads.
Remarketing on Facebook
Thought remarketing only works on Google or a search engine? Think again.
Businesses from all over the world and in all kinds of sectors are using social media platforms to market and remarket themselves by using clever, data-led tools. Take Facebook’s business advertising tools, for instance.
Any business that creates a Facebook page can dive more into the data and demographics of their audiences, thanks to the popularity of this platform and its harvesting of huge amounts of data. And it’s right at our fingertips, with many businesses not knowing how to handle or use it to their advantage. But this isn’t surprising, it can be a real minefield.
Thanks to our paid social team, we know exactly how to navigate through Facebook’s data and its tools, as we are experienced in managing a range of businesses’ Facebook accounts. That means we know how to deliver successful remarketing campaigns on Facebook that target lookalike audiences, who may like your services, and those who have already visited, who just need a little reminder.
Need some remarketing experts on board?
We love the technology and tools that go with remarketing strategies, and our Bolton-based remarketing agency has years of experience in helping businesses reconnect with their target audiences.
Whatever your needs, we have a department to help. Whether you need an expert SEO agency, paid social agency or remarketing, get in touch to see what we can do for you.Get in touch
Brands we've delivered results for
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