When it comes to SEO, there are three core parts. You have your technical, your on-page content, and then you need the links. But it’s really about so much more than getting hundreds of links pointing to your homepage, and that’s where we come in.
Here at The Audit Lab, we actually think the term ‘link building’ is a little outdated. Rather than links for the sake of links, we focus on creating content and assets so compelling that there’s no reason for other websites not to link to yours.
Our team works hard to develop a link building and content marketing strategy that earns high-quality links to your website. Whether it’s an in-depth guide, an infographic or a press release shouting about new research, it has to be content that truly matters. Our campaign goals are not just a certain number of links; but also building relationships, increasing referral traffic, and boosting your brand awareness, all while improving relevancy and passing weight to your website to improve its rankings.
Everything we do at The Audit Lab is bespoke; we don’t do the cookie-cutter approach. Instead, we work off your business’s data and the unique insights that you can provide.That’s how it should be done.
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Our link building services
So, what should a link building strategy look like? Why don’t we start by telling you what it shouldn’t?
Old-fashioned link building strategies of bulk buying links will see you on the wrong side of Google today, and probably on the receiving end of a penalty. That’s not what we do here.
We’re an agency that prides ourselves on working with search engines rather than trying to find ways to beat the system. Remember, Google is a business, and it wants to give the best results to its customers. We’re on board with that, and here’s how our link building services get it done.
Link auditing service
They say you can’t know where you’re going unless you know where you’ve been. We think that phrase applies perfectly to link building for SEO. Before we can start building links for you in the right place, it’s important that we look back on your website’s linking history to see where you have links at the moment. Are they all good quality? Are some spammy and actually impacting your site’s performance negatively? Are any broken and pointing to the wrong page that can be fixed?
Link auditing is a lengthy process, but it can be so worth it. Auditing involves sifting through and analysing the links referring back to your website to spot any problems or opportunities. It’s all about reviewing and evaluating your links to see what can help you rank better with focused and reactive SEO.
Targeted outreach services
We’re not a one-size-fits-all kind of agency. Everything we do is bespoke to your business, its data and the insights you provide. Our targeted outreach service is another string to our bow.
We start this process by creating innovative content and press releases to gain authoritative backlinks from a range of websites. Then we do the targeting. We don’t aim for quantity here, but rather quality. We look for highly rated news sites and niche publications that are relevant to your industry, and that are going to increase brand awareness as well as bring numerous SEO benefits.
Creation of linkable assets
These days people are a lot more wary of linking to other websites. Once upon a time the standard practice was to gain as many links as possible, usually by paying for them, and since then people hold onto their links like gold dust. That’s why we focus on the creation of linkable assets that are so good and so useful, that people can’t help but link to them.
A linkable asset can be a multitude of things, from infographics and expert blogs to fun and quirky content pieces. If you can create something that is linkable, something that gets everyone talking, you’ve hit the jackpot. The best brand visibility boosts and backlinks can come from high-quality linkable assets, and we can help you create them, all on-brand, of course.
Guest posting service
Another technique in our link building strategy is guest posting. Guest posting, or should we say high-quality guest posting, involves reaching out to specific websites with high Domain Authority (DA) that will allow guest writing opportunities that fit their site. Whether there’s existing content on your website already or if you need us to craft a unique piece for you, a link from that website to yours is fantastic in the eyes of Google.
It’s important however, that the sites targeted fit with your brand and are trusted. There are tons of sites out there looking for content but it can be hard to filter the good from the bad – but The Audit Lab knows how to do just this. And our specialist content team knows just how to put pen to paper – or fingers to keyboard – and create something that is unique, in-depth and incredibly informative.
Need a link building service with a data-driven approach?
Here at The Audit Lab, we live and breathe organic marketing, and link building is something we’re incredibly passionate about. We’re proud to be a Bolton-based outreach and link building agency that has worked with some fantastic and well-known brands.
Want to see if link building is right for you? Get in touch for a friendly chat, and let’s see what we can do for you.Get in touch
Brands we've delivered results for
We’d love to chat
The best ideas start with a good old conversation. Let’s have a chat about how we can help you.
Complete the form and one of the directors will be in touch.
Or just pick up the phone and call us, we’re on 01204 527518.
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