Under the Microscope Archives

Knowledge is power. And we do like to share. Here you’ll find our latest industry insights, thought leadership pieces from our experts and breaking news in the world of marketing.

Under the Microscope: The perfect Christmas dinner – according to search

It’s beginning to look a lot like Christmas and everywhere we go – or at the very least, the supermarket…

Under The Microscope: Thursday dating app

Thursday dating app: What’s the hype about? The wonderful world of dating has progressed leaps and bounds, eradicating the inevitable…

Baby Bowies to Bellatrixes: The most popular Halloween, music, film & TV names

When ONS came out with the latest list of popular baby names in England and Wales in 2020, our data…

Under the Microscope: The PPC landscape under COVID-19

In our 2020 digital marketing round-up, we saw a great shift in consumer habits. With lockdowns being ordered, people digitally flocked to online shopping portals, turning to Google to browse through the latest deals.

Under the Microscope: Gymshark’s Black Friday 2020 Campaign

Black Friday is possibly the biggest date on the sales and marketing calendar. And each year brands try to pull…

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