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What exactly is PPC?  ‘Pay-Per-Click’ - simply known as PPC - is essentially an online marketing model that is designed to win advertisement clicks, consequently driving website traffic and (if you’ve got your strategy spot on) an end transaction. Each time this happens, the advertiser is...

When we’re living in a world full of online shoppers, it’s important to ensure our digital marketing strategies are reactive and on point. Google is the online equivalent of a shopping centre, after all. Working on your SEO is a long game, but if you...