PPC Archives | The Audit Lab

Knowledge is power. And we do like to share. Here you’ll find our latest industry insights, thought leadership pieces from our experts and breaking news in the world of marketing.

A quick guide for remarketing ads

What is remarketing? Before we delve into the perks that come with this must-know conversion tactic, let’s start by understanding…

A complete beginner’s guide to PPC

What exactly is PPC? ‘Pay-Per-Click’ – simply known as PPC – is essentially an online marketing model that is designed…

The Google I/O Shopping updates relating to PPC and SEO

With people shopping across Google more than a billion times a day (wow), Google thought it was best to make…

How to use Google AdWords

When we’re living in a world full of online shoppers, it’s important to ensure our digital marketing strategies are reactive and on point. Google is the online equivalent of a shopping centre, after all. Working on your SEO is a long game, but if you want to grow your brand recognition quickly, and make some fast sales, then PPC is the way to go.

11 golden rules for PPC optimisation

Need a bit of insight into how best to optimise your PPC campaigns? You’re in the right place! Let the PPC experts give you generous 11 golden rules for perfect pay per click optimisation.

Under the Microscope: The PPC landscape under COVID-19

In our 2020 digital marketing round-up, we saw a great shift in consumer habits. With lockdowns being ordered, people digitally flocked to online shopping portals, turning to Google to browse through the latest deals.

How to put together an awesome PPC strategy

For short-term and more immediate results, ecommerce PPC is the game. Google is continuously updating and tweaking to make online shopping more relevant, easy and enjoyable for digital consumers.

The easy-peasy guide to ecommerce PPC

If you’re new to the digital marketing sphere, you’ll find a lot of abbreviations floating around – from SEO and CTR to PPC and ROI – it can be hard to keep up! There’s a lot of terms to get to grips with. Well here’s another!

Froogle is back – Google Shopping now free

At the end of April, Google made a big announcement. Google Shopping would soon be free. Yes, that’s right. Froogle is back.

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