What is remarketing? Before we delve into the perks that come with this must-know conversion tactic, let’s start by understanding what is actually meant by the term “remarketing”. Put simply, it involves displaying ads to previous web surfers that have paid a visit to your...
What exactly is PPC? ‘Pay-Per-Click’ - simply known as PPC - is essentially an online marketing model that is designed to win advertisement clicks, consequently driving website traffic and (if you’ve got your strategy spot on) an end transaction. Each time this happens, the advertiser is...
With people shopping across Google more than a billion times a day (wow), Google thought it was best to make the whole online shopping experience even more helpful for those of us on the selling side. How are they working on that? Here’s what the...
When we’re living in a world full of online shoppers, it’s important to ensure our digital marketing strategies are reactive and on point. Google is the online equivalent of a shopping centre, after all. Working on your SEO is a long game, but if you...
Need a bit of insight into how best to optimise your PPC campaigns? You’re in the right place! Let the PPC experts give you generous 11 golden rules for perfect pay per click optimisation....
In our 2020 digital marketing round-up, we saw a great shift in consumer habits. With lockdowns being ordered, people digitally flocked to online shopping portals, turning to Google to browse through the latest deals. ...
For short-term and more immediate results, ecommerce PPC is the game. Google is continuously updating and tweaking to make online shopping more relevant, easy and enjoyable for digital consumers. ...
If you’re new to the digital marketing sphere, you’ll find a lot of abbreviations floating around - from SEO and CTR to PPC and ROI - it can be hard to keep up! There’s a lot of terms to get to grips with. Well...
At the end of April, Google made a big announcement. Google Shopping would soon be free. Yes, that's right. Froogle is back....
