In a world full of competition, it can sometimes feel near impossible to stand out. New brands enter the market every day, all of which are fighting relentlessly for the top spot. This is why keeping tabs on your competitors is so useful, to find...
Let’s start by going back to basics - what actually is a digital marketing strategy? Essentially, this involves putting together a detailed plan that provides clarity on how to go about ticking off your digital marketing goals. This will vary from business to business, depending on...
We all want to be the next viral sensation, but the road to victory isn’t always a simple one. In a world where Baby Shark is the number one most viewed video of all time (have fun getting that tune out of your head), there...
Digitalisation has drastically changed marketing as we know it. But as the times change, how many traditional marketing methods continue to exist and actually provide value? Let’s start by clueing ourselves up on what is really meant by digital and traditional marketing, and how they...
As we follow the COVID-19 roadmap out of lockdown, businesses will be scrambling around reassessing contingency plans. On top of that, you’ll be eagerly anticipating getting your customers back and hopefully attracting new ones! Whilst you focus on the physicality of your business when preparing...
We look back on the highs & lows of digital marketing in 2020, from PR disasters to Google's top trends. Also see what The Audit Lab predicts for 2021!...
