Content marketing Archives

Knowledge is power. And we do like to share. Here you’ll find our latest industry insights, thought leadership pieces from our experts and breaking news in the world of marketing.

How to beat clickbait headlines (and win)

What is clickbait? Clickbait headlines are usually used to attract lots of attention to blogs or articles. These headlines are…

10 bad writing habits to unlearn

Why you need to unlearn bad writing habits Bad writing habits are easily picked up, and even harder to unlearn…

How to use video content marketing properly

What is video content marketing? Video content marketing does what it says on the tin; it’s the creation of…

A guide to newsjacking

Let’s dive straight in, because if you’re reading this guide then ‘what is newsjacking’ is probably your number one question right now.

5 blog mistakes your business is making

What’s the one way to really win your audience over? The answer is content marketing, more specifically, writing targeted blog…

7 blogging tips you need to have in your back pocket

Full of ideas, you’ve booted up your laptop, ready for the words to spill from your fingertips. And yet, why…

How to be a good writer

Do you ever find yourself staring at a blank screen, wondering how on earth you can transfer your disordered thoughts…

How to get your tone of voice spot on

Every brand has a TOV (tone of voice), or at least they should. But, surprisingly, a lot of companies forget…

How does content marketing build trust?

If you’re left scratching your head whenever you hear ‘content marketing’, don’t worry. We’re here to soothe that itch and tell you how this clever bit of digital marketing actually helps your brand and business build trust.

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Content marketing