15 Oct A guide to newsjacking
Let's dive straight in, because if you're reading this guide then 'what is newsjacking' is probably your number one question right now....
Content marketing
09 Oct 5 blog mistakes your business is making
What’s the one way to really win your audience over? The answer is content marketing, more specifically, writing targeted blog posts that adhere to SEO principles, guaranteed to transform your readers to loyal customers. However, a lot can go wrong. Often, seemingly harmless or undetected...
05 Sep 7 blogging tips you need to have in your back pocket
Full of ideas, you’ve booted up your laptop, ready for the words to spill from your fingertips. And yet, why is it so hard to actually begin writing that blog post? How can you convert these sporadic thoughts into legible, engaging writing that will leave...
23 Jul How to be a good writer
Do you ever find yourself staring at a blank screen, wondering how on earth you can transfer your disordered thoughts into a legible work of written art? If you’re finding it hard to wow with your words, this is the ideal post for you. Although...
30 Jun How to get your tone of voice spot on
Every brand has a TOV (tone of voice), or at least they should. But, surprisingly, a lot of companies forget about it, and allow it to get lost, especially if they expand or change direction. If you’re struggling to answer ‘What’s my tone of voice?’,...
17 May How does content marketing build trust?
If you’re left scratching your head whenever you hear ‘content marketing’, don’t worry. We’re here to soothe that itch and tell you how this clever bit of digital marketing actually helps your brand and business build trust....
15 Mar How to plan a seasonal marketing campaign
When it comes to marketing - social media marketing in particular - a well-planned out seasonal marketing campaign can be just the ticket to bring in sales, page views, social media engagement - whatever your KPIs!...
03 Feb Is print really dead?
A question that crops up time and again: ‘is print dead?’ Surely it is? After all, you’re reading this online - unless, of course, someone printed this article off and posted it to you to read because they don’t understand email or social media!...
06 Jan How to create the perfect content calendar for 2021
Businesses, brands and LinkedIn professionals the world over have all waved goodbye to 2020 (or rather kicked it out the door), and opened welcoming arms to 2021 - a new year! ...
02 Sep 5 reasons why content marketing is important
Content brings more to the table than just fancy words and making you look good. Find out more about why content marketing is so important!...
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