09 Mar 11 golden rules for PPC optimisation
Need a bit of insight into how best to optimise your PPC campaigns? You’re in the right place! Let the PPC experts give you generous 11 golden rules for perfect pay per click optimisation....
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24 Feb Under the Microscope: The PPC landscape under COVID-19
In our 2020 digital marketing round-up, we saw a great shift in consumer habits. With lockdowns being ordered, people digitally flocked to online shopping portals, turning to Google to browse through the latest deals. ...
19 Feb 6 of the best WordPress ecommerce plugins
Is your business venturing online? With the internet playing host to so many digital shops (i.e. your competitors!), it’s crucial you use with the right ecommerce plugins to put you in a better position for smooth growth and increased conversions....
09 Feb Facebook’s new attribution settings explained
In the world of social media, you can expect a lot of updates as the network giants work to become better for both users and businesses. But what about Facebook’s latest update? It’s in their attribution settings, so let’s see what the deal is. What are...
03 Feb Is print really dead?
A question that crops up time and again: ‘is print dead?’ Surely it is? After all, you’re reading this online - unless, of course, someone printed this article off and posted it to you to read because they don’t understand email or social media!...
29 Jan Is SEO dead in 2021? We say no!
Is SEO dead? What a question! But, it’s an important one when looking ahead for 2021. 2020 was an eventful year. Biden won the US election, Prince Harry and Meghan Markle quit the Royal Family, Elon Musk’s twitter got hacked, and what else?...
20 Jan How to put together an awesome PPC strategy
For short-term and more immediate results, ecommerce PPC is the game. Google is continuously updating and tweaking to make online shopping more relevant, easy and enjoyable for digital consumers. ...
15 Jan New digital marketing tips for Facebook lead generation ads
Lead generation: the action or process of identifying and cultivating potential customers for a business's products or services....
12 Jan Does the UK prefer a higher salary or better benefits?
If someone came to you and offered you a brand new job, what would tempt you more: a higher salary or better benefits? The choice may be obvious to some, but to others it takes a little more thinking. Here at The Audit Lab, we...
06 Jan How to create the perfect content calendar for 2021
Businesses, brands and LinkedIn professionals the world over have all waved goodbye to 2020 (or rather kicked it out the door), and opened welcoming arms to 2021 - a new year! ...