With people shopping across Google more than a billion times a day (wow), Google thought it was best to make the whole online shopping experience even more helpful for those of us on the selling side. How are they working on that? Here’s what the...
What a busy year it's been for us already at The Audit Lab! We're so fortunate and over the moon to have been able to get more clients on board with us. Not only that, our long-time clients are stepping up their game in the...
If you’re left scratching your head whenever you hear ‘content marketing’, don’t worry. We’re here to soothe that itch and tell you how this clever bit of digital marketing actually helps your brand and business build trust....
If you run a business, chances are you’re on all - or at least some - social media channels. Maybe you’re using Pinterest on the daily, tweeting your mantras, or filming TikTok reels every week....
When we’re living in a world full of online shoppers, it’s important to ensure our digital marketing strategies are reactive and on point. Google is the online equivalent of a shopping centre, after all. Working on your SEO is a long game, but if you...
Who doesn’t love a product review? Let’s rephrase that. Who doesn’t love a good product review?...
As we follow the COVID-19 roadmap out of lockdown, businesses will be scrambling around reassessing contingency plans. On top of that, you’ll be eagerly anticipating getting your customers back and hopefully attracting new ones! Whilst you focus on the physicality of your business when preparing...
Oh, another thing to know about Google!? What now? Don’t panic, this one is simple and easy to get your head around. Stick with us. Hold up, what is Google Passage Ranking? Google Passage Ranking, aka ‘passage indexing’, refers to the search engine giant using individual passages...
When we’re trying to keep up to date with the world’s trends, digital PR opportunities and backlinks to improve our SEO, we can forget about the fundamentals - like our internal linking! What's internal linking got to do with SEO? Internally linking certain phrases or keywords to...
When it comes to marketing - social media marketing in particular - a well-planned out seasonal marketing campaign can be just the ticket to bring in sales, page views, social media engagement - whatever your KPIs!...
