15 Jan New digital marketing tips for Facebook lead generation ads
Lead generation: the action or process of identifying and cultivating potential customers for a business's products or services....
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12 Jan Does the UK prefer a higher salary or better benefits?
If someone came to you and offered you a brand new job, what would tempt you more: a higher salary or better benefits? The choice may be obvious to some, but to others it takes a little more thinking. Here at The Audit Lab, we...
06 Jan How to create the perfect content calendar for 2021
Businesses, brands and LinkedIn professionals the world over have all waved goodbye to 2020 (or rather kicked it out the door), and opened welcoming arms to 2021 - a new year! ...
23 Dec 2020 Hindsight: Analysing the year’s digital marketing
We look back on the highs & lows of digital marketing in 2020, from PR disasters to Google's top trends. Also see what The Audit Lab predicts for 2021!...
18 Dec A guide to Google’s Core Web Vitals
As an avid follower of Google, we’re always on the lookout for any changes and upcoming announcements. Whether it’s Froogle coming back or their switch to mobile-first indexing - we’re on it. ...
10 Dec Technical SEO: Accessibility and crawlability
If you have a website or if your job involves improving or writing for one, you will of course have heard of SEO. At least, we hope you have. There are a few branching off terms under the umbrella of SEO - including onsite content...
04 Dec Under the Microscope: Gymshark’s Black Friday 2020 Campaign
Black Friday is possibly the biggest date on the sales and marketing calendar. And each year brands try to pull out all the stops to maximise sales and wow their fans. In 2020, one brand to nail their Black Friday campaign was - in our opinion...
20 Nov A guide to Black Friday SEO
It’s never too early to start thinking about Black Friday. As November rolls around, you’ve got your great deals and exclusive discounts sorted. You’re all ready to go! But is your website prepared? Is your Black Friday SEO on point? While it used to be an American...
16 Nov The easy-peasy guide to ecommerce PPC
If you’re new to the digital marketing sphere, you’ll find a lot of abbreviations floating around - from SEO and CTR to PPC and ROI - it can be hard to keep up! There’s a lot of terms to get to grips with. Well...
12 Nov Hello, Harriet! Our New PPC Exec
We're not ones to slow down and take things easy here at The Audit Lab. We're a 'work hard, play hard' bunch, and the work hard part means we're constantly growing, which means we need new people to join the team and lend a hand!...