You may first be wondering what we mean by a featured snippet. These small pieces of text appear at the top of a SERP (search engine results page) as a way to answer a web surfer’s query straight away in a short snippet of text....
It’s the most wonderful time of the year, and also one of the most hectic. With pretty much the whole world to appeal to, Santa has to get his game plan sorted each year before heading out into the night. We wanted to transport ourselves...
It’s beginning to look a lot like Christmas and everywhere we go - or at the very least, the supermarket - there are reminders that we need to be prepared for that all-important day, and that all-important meal. But when it comes to the best meal...
Setting up a business is challenging in itself, but becoming the next big thing takes meticulous planning, combined with a hefty dose of ambition. Taking the world by storm when there’s already so much competition out there can feel like a daunting task, which is...
What is remarketing? Before we delve into the perks that come with this must-know conversion tactic, let’s start by understanding what is actually meant by the term “remarketing”. Put simply, it involves displaying ads to previous web surfers that have paid a visit to your...
Thursday dating app: What’s the hype about? The wonderful world of dating has progressed leaps and bounds, eradicating the inevitable anxiety sweats of actually having to approach someone in person (god forbid), providing us with a whole new digital world that’s all accessible by phone. Now...
When ONS came out with the latest list of popular baby names in England and Wales in 2020, our data analyst team here at The Audit Lab couldn’t wait to take a peek at what’s peaking. And we decided to focus on music, film and...
What is a Google penalty? For those of you who have never had the pleasure of receiving a Google penalty, and are simply reading this guide as a preventative measure, you may be wondering what one is. As defined by Hubspot, “a Google penalty is a punishment...
Let's dive straight in, because if you're reading this guide then 'what is newsjacking' is probably your number one question right now....
What’s the one way to really win your audience over? The answer is content marketing, more specifically, writing targeted blog posts that adhere to SEO principles, guaranteed to transform your readers to loyal customers. However, a lot can go wrong. Often, seemingly harmless or undetected...
