What is a Google penalty? For those of you who have never had the pleasure of receiving a Google penalty, and are simply reading this guide as a preventative measure, you may be wondering what one is. As defined by Hubspot, “a Google penalty is a punishment...
Let's dive straight in, because if you're reading this guide then 'what is newsjacking' is probably your number one question right now....
What’s the one way to really win your audience over? The answer is content marketing, more specifically, writing targeted blog posts that adhere to SEO principles, guaranteed to transform your readers to loyal customers. However, a lot can go wrong. Often, seemingly harmless or undetected...
You can’t eat a hotdog without tomato ketchup (it’s not up for debate), and you can’t run a successful business without happy clients. The way that you act will end up shaping their overall perception of your business, and if the experience of working with...
The wonderful world of marketing is changing faster than ever before, and with that has come several alterations to SEO (otherwise known as ‘search engine optimisation’). This, of course, has been for the best, as previous digital marketers attempted to trick Google by using sneaky...
When devising a digital marketing strategy, how often should you take colour psychology into consideration? Scratching your head about what this actually means? The importance of colour is often overlooked, yet findings have revealed that certain colours can have a big impact on human behaviour;...
Full of ideas, you’ve booted up your laptop, ready for the words to spill from your fingertips. And yet, why is it so hard to actually begin writing that blog post? How can you convert these sporadic thoughts into legible, engaging writing that will leave...
In a world full of competition, it can sometimes feel near impossible to stand out. New brands enter the market every day, all of which are fighting relentlessly for the top spot. This is why keeping tabs on your competitors is so useful, to find...
Let’s start by going back to basics - what actually is a digital marketing strategy? Essentially, this involves putting together a detailed plan that provides clarity on how to go about ticking off your digital marketing goals. This will vary from business to business, depending on...
We all want to be the next viral sensation, but the road to victory isn’t always a simple one. In a world where Baby Shark is the number one most viewed video of all time (have fun getting that tune out of your head), there...
