In our 2020 digital marketing round-up, we saw a great shift in consumer habits. With lockdowns being ordered, people digitally flocked to online shopping portals, turning to Google to browse through the latest deals. ...
Is your business venturing online? With the internet playing host to so many digital shops (i.e. your competitors!), it’s crucial you use with the right ecommerce plugins to put you in a better position for smooth growth and increased conversions....
In the world of social media, you can expect a lot of updates as the network giants work to become better for both users and businesses. But what about Facebook’s latest update? It’s in their attribution settings, so let’s see what the deal is. What are...
A question that crops up time and again: ‘is print dead?’ Surely it is? After all, you’re reading this online - unless, of course, someone printed this article off and posted it to you to read because they don’t understand email or social media!...
Is SEO dead? What a question! But, it’s an important one when looking ahead for 2021. 2020 was an eventful year. Biden won the US election, Prince Harry and Meghan Markle quit the Royal Family, Elon Musk’s twitter got hacked, and what else?...
For short-term and more immediate results, ecommerce PPC is the game. Google is continuously updating and tweaking to make online shopping more relevant, easy and enjoyable for digital consumers. ...
Lead generation: the action or process of identifying and cultivating potential customers for a business's products or services....
If someone came to you and offered you a brand new job, what would tempt you more: a higher salary or better benefits? The choice may be obvious to some, but to others it takes a little more thinking. Here at The Audit Lab, we...
Businesses, brands and LinkedIn professionals the world over have all waved goodbye to 2020 (or rather kicked it out the door), and opened welcoming arms to 2021 - a new year! ...
We look back on the highs & lows of digital marketing in 2020, from PR disasters to Google's top trends. Also see what The Audit Lab predicts for 2021!...
