Oh, another thing to know about Google!? What now? Don’t panic, this one is simple and easy to get your head around. Stick with us. Hold up, what is Google Passage Ranking? Google Passage Ranking, aka ‘passage indexing’, refers to the search engine giant using individual passages...
When we’re trying to keep up to date with the world’s trends, digital PR opportunities and backlinks to improve our SEO, we can forget about the fundamentals - like our internal linking! What's internal linking got to do with SEO? Internally linking certain phrases or keywords to...
When it comes to marketing - social media marketing in particular - a well-planned out seasonal marketing campaign can be just the ticket to bring in sales, page views, social media engagement - whatever your KPIs!...
Need a bit of insight into how best to optimise your PPC campaigns? You’re in the right place! Let the PPC experts give you generous 11 golden rules for perfect pay per click optimisation....
In our 2020 digital marketing round-up, we saw a great shift in consumer habits. With lockdowns being ordered, people digitally flocked to online shopping portals, turning to Google to browse through the latest deals. ...
Is your business venturing online? With the internet playing host to so many digital shops (i.e. your competitors!), it’s crucial you use with the right ecommerce plugins to put you in a better position for smooth growth and increased conversions....
In the world of social media, you can expect a lot of updates as the network giants work to become better for both users and businesses. But what about Facebook’s latest update? It’s in their attribution settings, so let’s see what the deal is. What are...
A question that crops up time and again: ‘is print dead?’ Surely it is? After all, you’re reading this online - unless, of course, someone printed this article off and posted it to you to read because they don’t understand email or social media!...
Is SEO dead? What a question! But, it’s an important one when looking ahead for 2021. 2020 was an eventful year. Biden won the US election, Prince Harry and Meghan Markle quit the Royal Family, Elon Musk’s twitter got hacked, and what else?...
For short-term and more immediate results, ecommerce PPC is the game. Google is continuously updating and tweaking to make online shopping more relevant, easy and enjoyable for digital consumers. ...
