Do you dream of sitting in the top spot on Google? If you’re a business owner then no doubt you answered yes, and if you did, then you need SEO. But if you’re a small business owner or startup, you might be wondering how on earth you go about it.
The ultimate aim of implementing an SEO strategy is that when ordinary folk search for something relevant to you, your business is the first option they see. Back in the day (actually just 10 years ago), SEO was all about keywords, keywords and more keywords. Nowadays, stuffing in as many keywords as possible will land you firmly in Google’s bad books.
Today we say goodbye to the ‘black hat practices’ of stuffing and link buying. Instead we don the white hat, think a little harder and work with the system to improve your website in three main areas. Get these right, and you’ve cracked it.
- Technical – Put simply, does your website work? Does it load well and provide a good user experience. If not, it’s well worth us taking a look.
- On-page – A.k.a your content, or making your site look good. Your audience comes to read and engage so you need to make sure what’s on there is going to knock their socks off.
- Off-page – You can’t put a price on a good reputation. How people talk about and interact with your brand offline is becoming increasingly important even in the online world.
Sound like a lot? Luckily our experts know a thing or two about staying on Google’s good side.
Why work with The Audit Lab?
We’re proud to say that we know SEO. We’ve seen the SEO industry change from its infancy to where it is now. We’ve seen the highs and the lows, and we’ve got the scars to tell the stories.
But we also know that only you understand your business. That’s why we leave the cookie cutters in the kitchen; there’s no one-size-fits-all approach here! Working closely with you and your team, we’ll get to know your business, what you offer and what you want to achieve – and use that to create an SEO strategy that is completely bespoke to you. As we start to see results, we’ll tweak and alter things along the way to ensure we’re consistently delivering high-quality results.
Millions, if not billions, of people use Google to find products and services every single day, so let’s make sure they find you. SEO is a long-term game, so make sure you’ve got the right players on your team.
Ready to take your website to the next level? Get in touch with our team today.